A photograph is the starting point
A shopper uploads a receipt expecting a clear next step. Behind that action, the campaign team needs to understand the evidence and apply the published conditions consistently. Treating the upload as an automatic entry can hide important questions about the merchant, date or qualifying spend.
The first task is to turn supported details into usable information. Depending on the document and workflow, that may include a merchant name, purchase date or total. A cropped photograph, faded print or an unfamiliar layout can make a field unclear. An empty or uncertain value should remain visible rather than becoming an invented answer.
Reading and deciding are different jobs
Document tools can identify text and extract fields. Google's Document AI processor documentation describes these as distinct document processing functions. This is general background, not a statement about the provider used by RaffleTech or a guarantee of performance on every receipt.
Campaign rules then answer another question: does the interpreted information satisfy this campaign's conditions? A published date range or minimum qualifying spend is a defined condition. It should not be described as an AI judgement simply because AI helped read the receipt.
The RaffleTech intelligence walkthrough makes this distinction visible: submission, interpretation, structured information, rules, then entry or review. Supported fields and the exact workflow must be agreed for the campaign.
Design for unclear evidence
Consider a receipt where the total is readable but the store name is cut off. The sensible next step may be a request for a clearer image or a review by the campaign team. It is not safe to assume that a plausible store name is the correct one.
Keep the original evidence connected to the record. A reviewer should be able to see what the shopper submitted, which details need attention and what action is expected. Explain the next step to the shopper in ordinary language, especially when another submission is needed.
Use the result responsibly
A campaign entry records participation under particular conditions. It does not by itself establish permission for unrelated marketing, or prove that a shopper will return. Keep those choices separate when planning ongoing retail engagement.
Before launch, test complete, blurred and incomplete receipts with the people who will operate the campaign. Agree what can proceed, what needs review and how exceptions are explained. The participation planning guide can help turn that workflow into an experience shoppers understand.