What happens between a receipt and an entry?
Understand receipt extraction, campaign rules and human review, and why AI interpretation should remain separate from eligibility decisions.
Good ideas.
More reasons to return.
Practical thinking for better campaigns,
more relevant offers and lasting retail relationships.
From a campaign moment to the next retail visit
Plan retail retention beyond the draw: connect campaign participation, purchase insight and relevant offers that give shoppers a reason to return.
Read the guideExplore the thinking.
From the first purchase to the next visit.
Public or personalised? Give every offer a purpose.
Learn when to use public and personalised retail offers, with clear audience choices, useful terms and a consistent shopper experience.
Before you publish your next retail offer
A practical retailer checklist for offer benefits, audience, artwork, conditions and store fulfilment before publishing on RaffleKlub.
Find an offer you love. Keep the saving real.
A shopper guide to comparing offers, checking conditions and choosing purchases that fit your plans when exploring RaffleKlub.
More entries is a start. What happened next?
Separate participation, redemption and repeat purchase when measuring a retail campaign, with clear definitions and fair comparisons.
Make Shop, Scan & Win easy to understand
Plan a clear campaign journey from store signage to receipt submission, review and results, with practical guidance for retail teams.
Make the winning moment easy to find
Help participants find published draw results with clear campaign names, dates, prizes and coupon references, while protecting unnecessary personal details.
Gamified Loyalty: The Secret to Repeat Shoppers
Explore how participation, rewards and relevant offers can support a retail relationship beyond a single campaign.
Put the thinking
into practice.
Connect your next campaign to a longer retail relationship.
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